I have written, edited, and educated for a broad variety of clients, from Fortune 500 firms to wonderful San Antonio-focused companies. The topics and formats have varied widely, too.
The basics have been the same, though. First, listen to and truly understand the client’s challenges and vision. Then craft language of the highest quality to meet those needs.
"Michael did a great job interviewing various representatives of each of our departments and distilling the complex interworking of our company into an easy-to-understand language that company outsiders and new employees could understand. He was very engaged and proactive, has excellent listening skills, and provided a quick turnaround to our requests."
- Cynthia Klint, COO, Biodynamic Research Corporation
"I’ve worked with dozens of writers over the years, and Michael Brough tops them all. His writing style is clear, organized and natural, and his intellectual curiosity ensures that he truly understands the subject matter at hand and can write authoritatively about it. Just as importantly, he never fails to deliver assignments when promised. I initially began working with Michael on a fairly technical white paper project, but ended up leaning on him for all types of writing, including articles, blog posts and website copy. He is extraordinarily thorough, and asks the right questions along the way to ensure that the final product exceeds expectations. I could not possibly recommend any writer more highly."
- Elliott Powers, Content Design Lead, SapientRazorfish
"As a writer and thinker, Michael is a perfect fit for the high-quality communications my business requires. He possesses a razor-sharp mind, a formidable base of knowledge, and the rare ability to write intelligently – even gracefully – in virtually any discipline. I use him to communicate my ideas to the world, and rely on his help for every step of the process, from strategic brainstorming to final copy."
- Joseph Garcia, President, Mindstream Consulting
"I would not hesitate to recommend Michael Brough as a talented, insightful, curious and extremely thoughtful author. He worked with me on a commercial white paper of some depth and industry-specificity. Throughout the creative process, he interviewed some very senior people/subject matter experts in the organization with the confidence that comes of thorough pre-interview research and synthesized a highly cohesive, six-chapter thought leadership piece from the multitude of perspectives he uncovered.
His copy is sharp and appropriately direct. He understands, and can highlight, what will motivate his readers to take the desired actions, and conveys with quiet authority the potential advantages to his readers’ businesses a set of given actions can bestow.
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- Jerry Ross, Content Manager - High Tech, UPS Customer Communications
"Michael Brough is a brilliant writer who is not only professional, thorough, dependable, and prompt but also a nice guy. Maybe it’s his military background or wholesome values that made it so much fun to work with him. He saved me, more than once, on a complicated case and made the team look buttoned-up, prepared, and smart. If you have a project that you dread working on because it’s complicated, Michael is the writer for you."
- Lisa Marie Barocas, Principal, LMG Communications
"The document looks great. This is exactly what I was hoping for. Thanks a million for your help!"
- Ryan Hudak, Chief Operating Officer, KIPP San Antonio
"Michael, that is the most gorgeous piece of work I have seen in a long time. Not wordy, very concise, and moreover not convoluted. Your writing skills are exquisite…You are now our full time consultant with regard to printed copy or electronic copy."
- Troy Jessee, owner, Troy Jessee Construction
"Michael has provided top-quality service to our organizations. We have been delighted with his excellent words that clearly get across exactly what we want to communicate. He quickly understands the direction, then runs with the ball, independently conducting research and interviews. He is easy to work with and self-starting – a true professional."
- Maj. Gen. (Ret.) Charles G. Rodriguez, Ph.D., Texas A&M – San Antonio, and Alamo Chapter President of the Association of the United States Army (AUSA)
"I frequently call on Michael Brough to simplify the complex – and do so with a quick turnaround.."
- Sanford Nowlin, Digital Editor, Pace Communications
"Hello, Michael – May I say that you made our day! I mean, you made my month! This is amazing! I got all the files and the information is clear, presented in an attractive manner to the end user, and very well organized…all the documents look great…Thank you so much for your work, professionalism and fast turnaround!"
- Lorena Rangel, Marketing Director, DeBerry Group